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Are the 4Ps relevant?


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Disruptive Marketing


BY

Sakal Media


A great strategy combines facts and innovation and puts intuition at the heart of marketing. At the Disruptive Marketing conference, we question if the 4Ps: Product, Price, Placement and Promotions are relevant today for successful businesses and what’s changed.

Schedule


May 31, 2017
10:30am - 12:40pm
Disrupting the Price Model
10:30 - 11:20: Nicholas Russell Founder, Speaker, Advisor – Project X
- Race to the Bottom
11:20 - 12:00: Sunil Raina Business Head – XOLO, Chief Marketing Officer – Lava International Limited
12:00 - 12:40: Saurabh Das VP & Head of Global Service Line for Marketing and Experience Platforms, SapientRazorfish
- Service Design: A frame to think about making technology work for your brand.
Venue: Disruption Hall
In an exceedingly competitive market where we are spoilt for choices, price is fading in the face of value. Brands no longer need to compete for best pricing but for real value of a product or service. Of what value is your brand to a consumer? Exchange ideas with the best marketers, and tap into the pulse of consumers.
15:00pm - 17:40pm
Disrupting the Place Model
15:00 - 15:40: Jeremy Basset Founder & CEO, CO:CUBED
- Welcome to a New Growth Era
15:40 - 16:20: Jonathan Grubin Founder & CEO, SoPost
- Sampling Innovation
16:20 - 17:00pm: Soumya Parmar Head of Video Solutions, Twitter India
- How live video has raised the marketing bar for brands today
17:00 - 17:40: Can Programmatic Reinvent TV Advertising? Panel Discussion by Surewaves
Rajendra Khare, Founder, Chairman & Managing Director, SureWaves
Anita Nayyar, CEO - India & South Asia, Havas Media Group
Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited
Mallikarjundas CR, Group CEO, Starcom India
Bhaskar Das, President, Chief Growth and Innovation Officer, Zee Unimedia Ltd.
Venue: Disruption Hall
The digital marketplace is growing exponentially while brick-and-mortar is disappearing to make way. While one can argue that there is a place for both, we know that Place has now been replaced by Access. How accessible is your brand to customers? What dynamics are at play and how best can you harness it? Let’s debate.
June 01, 2017
10:30am - 12:40pm
Disrupting the Promotion Model
10:30 - 11:20: Daniel Comar Regional Executive Creative Director, Geometry Global Asia Pacific
- UBERIZE ME!
11:20 - 12:00: Sarah Owen Senior Editor, Digital Media & Marketing, WGSN
- How to engage Millennial and Gen Z consumers?
12:00 - 12:40: Nick Burfitt MD – APAC, Kantar Media
- Exploring Communication Planning in a Connected World
Venue: Disruption Hall
The golden days of advertising are long gone. Brands today look at not just promotion but education and outreach to their customers, providing content with great care for taste and preference. Brands are substituting traditional media and touching people’s lives in ways that create a bond, a familiarity. Catch the latest in the world of attraction-based promotion.
15:00pm - 17:00pm
Disrupting the Product Model
15:00 - 15:40: Zak Normandin Co-Founder/CEO, Dirty Lemon Beverages
15:40 - 16:20: Dion McKenzie Director Marketing & Communications, Iron Group
- The (new) digital consumer and how it's disrupting marketing
16:20 - 17:00: Munaf Kapadia Chief Eating Officer, The Bohri Kitchen
Venue: Disruption Hall
Does ‘technologically-advanced’ trump ‘consumer-centric’? Consumers today have evolved beyond the promises of brands. From the polaroid camera to a GoPro, from Uber to a Volkswagen Beetle nothing substitutes a truly unique product that captures the spirit of the time and keeps the consumer at the centre. What’s the next big product to take us by storm?

Speakers


From CMOs and Head of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be at ZEE MELT:2017. Speakers include advertisers, data experts, creative directors, leading marketers, head of designs to award-winning authors.

Sure you want to miss it?

#zeemelt

  • Nicholas Russell

    Nicholas Russell

    Founder, Speaker, Advisor – Project X

    Sunil Raina

    Sunil Raina

    Business Head – XOLO, Chief Marketing Officer – Lava International Limited

    Jeremy Basset

    Jeremy Basset

    Founder & CEO, CO:CUBED

  • Jonathan Grubin

    Jonathan Grubin

    Founder & CEO, SoPost

    Daniel Comar

    Daniel Comar

    Regional Executive Creative Director, Geometry Global Asia Pacific

    Sarah Owen

    Sarah Owen

    Senior Editor, Digital Media & Marketing, WGSN

  • Zak Normandin

    Zak Normandin

    Co-Founder/CEO, Dirty Lemon Beverages

    Dion Mckenzie

    Dion Mckenzie

    Director, Marketing & Communications, Iron Group

    Munaf Kapadia

    Munaf Kapadia

    Chief Eating Officer, The Bohri Kitchen

  • Saurabh Das

    Saurabh Das

    VP & Head of Global Service Line for Marketing and Experience Platforms, SapientRazorfish

    Soumya Parmar

    Soumya Parmar

    Head of Video Solutions, Twitter India

    Nick Burfitt

    Nick Burfitt

    MD – APAC, Kantar Media

  • Rajiv Dingra

    Rajiv Dingra

    Founder & CEO, WatConsult

    Track Chair for Disruptive Marketing

    Anita Nayyar

    Anita Nayyar

    CEO - India & South Asia, Havas Media Group

    Rajendra Khare

    Rajendra Khare

    Founder, Chairman & Managing Director, SureWaves

  • Tarun Katial

    Tarun Katial

    Chief Executive Officer, Reliance Broadcast Network Limited

    Mallikarjunadas CR

    Mallikarjunadas CR

    Group CEO, Starcom India

What’s Happening at #ZEEMELT

Our Partners

Title Partner


ZEE

Content Partners


GOOGLE SAKAL Happy Finish Kinetic
Fast Future Wat Consult Facebook

Partners


inmobi Pocket Aces BIGFM ABP Wion 24 Frames Vodafone Xenium surewaves skynet zee mindspace Gunn report Scroll Virtual Veda Dentsu Webchutney Sapient Razorfish Hungama Digital Services Genesis BM Culture Machine ATKT Laqshya Meterdown Fruit Bowl FISH DO IT SEB EP

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
 +91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com