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What do future citizens want?


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Future Citizens


BY

Google


Digital isn’t the future; it is now. Future Citizens focuses on understanding the consumers of the our digital planet – their interests, needs, wants and behaviours. How do future citizens connect, behave, consume and inhabit?

Schedule


May 31, 2017
10:30am - 12:40pm
Data
10:30 - 10:50: Luca Boschin CEO, LogoGrab
- Using Artificial Intelligence to unlock the Visual Age
11:20 - 12:00: Neel Murty Product Lead, India – Apps and Display, Google
- You are what you measure in the world of Apps
12:00 - 12:40: Nick Burfitt MD – APAC, Kantar Media
- From TV to TV: a blueprint for now and for the future
Venue: Future Citizens Hall
Data has limitless possibilities in revealing to us our preferences and patterns, our popular modes of interaction, peculiar patterns of living and bizarre innovations. The field of data has diversified over the years. Some even call it the 4th Industrial Revolution. From high-profile data science to automated systems, what is the future of Data in Business? We hear from experts.
15:00pm - 17:40pm
Marketing
15:00 - 15:40: Guneet Singh Head Marketing Solutions India & South East Asia, Google
- Is all video the same?
15:40 - 16:20: Gonzalo Fuentes CEO – Media & Digital, Kantar Insights
- When brand fragmentation and digital performance metrics put your business at risk
16:20 - 17:00: Special Session - Hemant Mehta & Sameer Pitalwalla (Hemant Mehta – Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia; Sameer Pitalwalla – CEO & Co-Founder, Culture Machine)
- Video Research Release
17:00 – 17:40: Vasuta Agarwal Vice President and GM - India, InMobi
- Making sense of Brand Safety & Ad Fraud
Venue: Future Citizens Hall
Learn how to build brand awareness, improve customer experiences, develop better tools, improve internal process and drive the desired profits for your business using Digital Marketing. Conventional thought will be challenged, ideas will emerge and you will leave with a head and a notebook full of exciting ideas.
June 01, 2017
10:30am - 12:40pm
Digital Content
10:30 - 11:20: Nick Lanzafame Director of Strategic Insights & Data Standards Buzzfeed
- Recoding Culture
11:20 - 12:00: Samir Patil Founder CEO & Publisher, Scroll.in
- Owning the Conversation
12:00 - 12:40: Tom Burton Marketing Manager, K7 Media
- Branded Content – Give them a show!
Venue: Future Citizens Hall
"Everyone's talking about content but are we analysing the content we consume?" In this session, we try to decode Digital Content Marketing using information brought to us in the form of data and consumer feedback. What is that vital missing piece in your content strategy?
15:00pm - 17:40pm
Strategy, Creativity and Technology
15:00 - 15:40: Steve Wells Director, Fast Future Publishing
- The Possibility Explosion
15:40 - 16:20: Hemant Mehta Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia
- The Media Dark Research Release
16:20 - 17:00: Prabhvir Sahmey Head of Media Platforms, India, Google
- Programmatic: Peek into New Possibility
17:00 - 17:40: Ram Cobain Creative Strategist, Facebook
- Creativity on Mobile
Venue: Future Citizens Hall
Case Studies of brands that have combined digital strategy, creativity, new innovations and smart use of technology to effectively fulfil a brand’s marketing goals. What are the smarter ways to reach the right audience and be heard? Reach vs relevance; long term vision vs immediate results; experience vs. effectiveness. That and much more.

Speakers


From CMOs and Head of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be at ZEE MELT:2017. Speakers include advertisers, data experts, creative directors, leading marketers, head of designs to award-winning authors.

Sure you want to miss it?

#zeemelt

  • Luca Boschin

    Luca Boschin

    CEO, LogoGrab

    Nick Burfitt

    Nick Burfitt

    MD – APAC, Kantar Media

    Gonzalo Fuentes

    Gonzalo Fuentes

    CEO – Media & Digital at Kantar Insights

  • Hemant Mehta

    Hemant Mehta

    Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia

    Sameer Pitalwalla

    Sameer Pitalwalla

    CEO & Co-Founder, Culture Machine

    Nick Lanzafame

    Nick Lanzafame

    Director of Strategic Insights & Data Standards, BuzzFeed

  • Steve Wells

    Steve Wells

    Director, Fast Future Publishing

    Vasuta Agarwal

    Vasuta Agarwal

    Vice President and GM - India, InMobi

    Neel Murty

    Neel Murty

    Product Lead, India – Apps and Display, Google

  • Guneet Singh

    Guneet Singh

    Head Marketing Solutions India & South East Asia at Google

    Tom Burton

    Tom Burton

    Marketing Manager, K7 Media

    Prabhvir Sahmey

    Prabhvir Sahmey

    Head of Media Platforms, India, Google

  • Samir Patil

    Samir Patil

    Founder CEO & Publisher at Scroll.in

    Ram Cobain

    Ram Cobain

    Creative Strategist, Facebook

What’s Happening at #ZEEMELT

Our Partners

Title Partner


ZEE

Content Partners


GOOGLE SAKAL Happy Finish Kinetic
Fast Future Wat Consult Facebook

Partners


inmobi Pocket Aces BIGFM ABP Wion 24 Frames Vodafone Xenium surewaves skynet zee mindspace Gunn report Scroll Virtual Veda Dentsu Webchutney Sapient Razorfish Hungama Digital Services Genesis BM Culture Machine ATKT Laqshya Meterdown Fruit Bowl FISH DO IT SEB EP

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
 +91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com