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Ideas and craft in innovation and advertising


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Osmosis


To deconstruct how the osmosis of ideas and craft affects brand-perceptions, Osmosis, an interactive conference on innovation and advertising, is an unmatchable mix of some of the top creative minds in the industry.

Schedule


May 31, 2017
10:00am - 13:00pm
Creativity & Effectiveness
10:30 - 11:20: James Hurman Founder, Previously Unavailable
- The Case for Creativity
11:20 - 12:00: Arun Pattabhiraman Vice President and Global Head of Marketing, InMobi
- Mobile Video Done Right
12:00 - 12:40: Samir Bikram Singh Industry Head, Agency Business, Google
- Capturing Attention in a Mobile Video Nation
Venue: Osmosis Hall
Advertising is best when it transcends its conventional form. Be it an agency and its structure, the process or the client-agency relationship. Advertising is no longer resting in its old mould. It is constantly evolving and reaching people in ways that were unthinkable a few years ago. This session is intended to break ad myths and show you what the industry could be doing effectively in future.
15:00pm - 17:40pm
Straight Talk
15:00 - 15:40: Saurabh Verma CEO, Publicis Communications at South Asia
15:40 - 16:20: Laurence Green Founding Partner, 101
- 10 Years On: 10 Learnings (For All Of Us) From The Cadbury’s Gorilla
16:20 - 17:00: Dave Trott Author, Creative Director
- Simple is Smart, Complicated is Stupid
17:00 - 17:40: Sonal Dabral Chairman & Chief Creative Officer, DDB Mudra Group
In conversation with Anant Rangaswami
Venue: Osmosis Hall
Advertising gurus talk straight from their heart, with years of experiences on what works and what does not. Learn from the best in the field of creativity and advertising as they share their no-nonsense insights and anecdotes, in Straight Talk.
June 01, 2017
10:00am - 12:40pm
Innovations
10:30 - 11:20: Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide
- Innovation and the Future Agency
11:20 - 12:00: Adrian Hon Co-Founder & CEO, Six to Start
- Zombies Run: How to turn a crazy idea into a world-changing fitness app
12:00 - 12:40: P.R.E.D.E.S.T.I.N.A.T.I.O.N
Where we are all headed – A Marketing Lens on Key Tech Trends Shaping Our Future
Jyoti Kumar Bansal, Managing Director, PHD India
Arnab Goswami, Founder, Republic TV
Raghav Bahl, Founder, Quint Media
Venue: Osmosis Hall
Marketing communication has entangled itself in this formula of TV + Print media, but is there something other than the usual, that's more experiential, fun and interactive? Something that doesn’t make you click the skip button? We explore innovations in communication, outside of the tried, tested and boring.
15:00pm - 17:40pm
Opportunities
15:00 - 15:40: Dave Christison Managing Director & Executive Producer, The Woolshed Company
- The Viral Experiment
15:40 - 16:20: Darren Burns President China, Chair, Creativity & Innovation, Asia Pacific – Weber Shandwick China
- Innovation from the East – how China is transforming global communications
16:20 - 17:20: Satya Raghavan Head of Entertainment Partnerships, Google
- You too are a YouTube content creator
17:00 - 17:40: Holly Hall Awards Director, D&AD
- D&AD Award Winners – The Body: Super, Smart and Simulated
Venue: Osmosis Hall
We examine the relationships between current market orientation and the need for a future-ready strategy. Are clicks, shares and views the best way of gauging reach? What are the opportunities that await us in the future, be it processes, attitudes, organisational structure or business goals to create better business and stronger communication?

Speakers


From CMOs and Head of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be at ZEE MELT:2017. Speakers include advertisers, data experts, creative directors, leading marketers, head of designs to award-winning authors.

Sure you want to miss it?

#zeemelt

  • James Hurman

    James Hurman

    Founder, Previously Unavailable

    Sonal Dabral

    Sonal Dabral

    Chairman & Chief Creative Officer, DDB Mudra Group

    Dave Christison

    Dave Christison

    Managing Director & Executive Producer at The Woolshed Company

  • Darren Burns

    Darren Burns

    President China, Chair, Creativity & Innovation, Asia Pacific – Weber Shandwick China

    Satya Raghavan

    Satya Raghavan

    Head of Entertainment Partnerships, Google

    Emma Chiu

    Emma Chiu

    Creative Innovation Director, J. Walter Thompson Worldwide

  • Adrian Hon

    Adrian Hon

    Co-Founder & CEO, Six to Start

    Dave Trott

    Dave Trott

    Author, Creative Director

    Laurence Green

    Laurence Green

    Founding Partner, 101

  • Holly Hall

    Holly Hall

    International Business Development Director, D&AD

    Samir Bikram Singh

    Samir Bikram Singh

    Industry Head, Agency Business, Google

    Anant Rangaswami

    Anant Rangaswami

    Editor of Storyboard on CNBC-TV 18

  • Saurabh Verma

    Saurabh Verma

    CEO, Publicis Communications at South Asia

    Jyoti Kumar Bansal

    Jyoti Kumar Bansal

    Managing Director, PHD India

    Arnab Goswami

    Arnab Goswami

    Founder, Republic TV

  • Raghav Bahl

    Raghav Bahl

    Founder & Chairman at Quintillion Media Pvt. Ltd.

    Arun Pattabhiraman

    Arun Pattabhiraman

    Vice President and Global Head of Marketing, InMobi

What’s Happening at #ZEEMELT

Our Partners

Title Partner


ZEE

Content Partners


GOOGLE SAKAL Happy Finish Kinetic
Fast Future Wat Consult Facebook

Partners


inmobi Pocket Aces BIGFM ABP Wion 24 Frames Vodafone Xenium surewaves skynet zee mindspace Gunn report Scroll Virtual Veda Dentsu Webchutney Sapient Razorfish Hungama Digital Services Genesis BM Culture Machine ATKT Laqshya Meterdown FISH DO IT Fruit Bowl SEB EP

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
 +91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com