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the next big trend in media


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What's the next big trend in media? Is it a new platform, peaking viewership, better consumer experience or more strategic advertising? Is digital growing while other mediums are dying? Is Big Data the next big thing or smart glasses, driverless cars, virtual reality or the good old TV? We investigate in ViewClickShare.

Schedule


May 31, 2017
10:30am - 12:40pm
Programming & Targeting
10:30 - 11:20: Abhinav Chetan Product Marketing Manager, Google India
- How Machine Learning & Artificial Intelligence are reshaping Google Ad Products.
11:20 - 12:00: Virginia Mouseler CEO, The Wit
- Can Social Media Data Predict Success?
12:00 - 12:40: Pratham Hegde Head of Marketing Science, India, Facebook
- Digital Marketing Measurement
Venue: ViewClickShare Hall
This session focusses on making sense of effectiveness from analysis of RoI and disruptive thinking. What is the essence of programmatic targeting? Make smart media buys based on the efficiency of your activation for the success of your business. What’s the latest in programming and targeting?
15:00pm - 17:00pm
Trends & Insights
15:00 - 15:40: Nick Lanzafame Director of Strategic Insights & Data Standards, Buzzfeed
- Recoding Culture
15:40 - 16:20 Danny Kershaw International Research Manager, K7 Media
- Branded Content – From Soaps to Starbucks
16:20 - 17:00 Steve Wells Director, Fast Future Publishing
- Augmented and Immersive – the Hyper-connected Internet of Humanity
Venue: ViewClickShare Hall
What is the fate of media in a world democratised by the digital? Is satire replacing real news in addressing pressing issues of the world? Is social media governed by the people assimilating public opinion in dramatic ways? We focus on trends and insights from experts on whether media is fighting to survive or flourishing. Do old habits die hard or is media keeping with the pace?
June 01, 2017
10:30am - 12:40pm
Media Innovations
10:30 - 11:20: Jeremy Basset Founder & CEO, CO:CUBED
- Startup-powered media innovation
11:20 - 12:00: Swapnil Sinha Head of Measurement & Attribution – India, Indonesia & Singapore, Google India
- Marketing Measurement Simplified via Attribution
12:00 - 12:40: Clyde DeSouza VR Filmmaker & Consultant at Real Vision
- Psychological Impact of VR on Audiences
Venue: ViewClickShare Hall
Is digital the only thing growing and are all other media shrinking? Will the next big thing be big data, smart glasses, smart cars, virtual reality or the good old TV? Catch the latest innovations in new-age Media, in Media Innovations.
15:00pm - 17:00pm
Content & Channels
15:00 - 15:40: David Weeks Executive Director, The Week
- Rolex and The Week - Innovation and Heritage
15:40 - 16:20: Anirudh Pandita Co-Founder, Pocket Aces
- Engagement is the new TRP
16:20 - 17:00: Ashish Limaye CEO - APAC, Happy Finish
- Creativity in a Data-driven World
Venue: ViewClickShare Hall
What’s the next big step for Content, in terms of technology, platforms, viewership, consumer experience and branding? How does content cater to different audiences and how can it be dissipated through different media? This session searches for the new in content and media.

Speakers


From CMOs and Head of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be at ZEE MELT:2017. Speakers include advertisers, data experts, creative directors, leading marketers, head of designs to award-winning authors.

Sure you want to miss it?

#zeemelt

  • Abhinav Chetan

    Abhinav Chetan

    Product Marketing Manager, Google India

    Virginia Mouseler

    Virginia Mouseler

    CEO, The Wit

    Ashish Limaye

    Ashish Limaye

    CEO - APAC, Happy Finish

  • Nick Lanzafame

    Nick Lanzafame

    Director of Strategic Insights & Data Standards, Buzzfeed

    Swapnil Sinha

    Swapnil Sinha

    Head of Measurement & Attribution - India, Indonesia & Singapore, Google India

    Jeremy Basset

    Jeremy Basset

    Founder & CEO, CO:CUBED

  • Danny Kershaw

    Danny Kershaw

    International Research Manager, K7 Media

    Steve Wells

    Steve Wells

    Director, Fast Future Publishing

    David Weeks

    David Weeks

    Executive Director, The Week

  • Anirudh Pandita

    Anirudh Pandita

    CEO - APAC, Happy Finish

    Pratham Hegde

    Pratham Hegde

    Head of Marketing Science, India, Facebook

    Clyde DeSouza

    Clyde DeSouza

    VR Filmmaker & Consultant at Real Vision

What’s Happening at #ZEEMELT

Our Partners

Title Partner


ZEE

Content Partners


GOOGLE SAKAL Happy Finish Kinetic
Fast Future Wat Consult Facebook

Partners


inmobi Pocket Aces BIGFM ABP Wion 24 Frames Vodafone Xenium surewaves skynet zee mindspace Gunn report Scroll Virtual Veda Dentsu Webchutney Sapient Razorfish Hungama Digital Services Genesis BM Culture Machine ATKT Laqshya Meterdown Fruit Bowl FISH DO IT SEB EP

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
 +91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com