Zee Melt:2018

THE FESTIVAL FOR DISRUPTIVE MAR-COMM-TECH


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#ZEEMELT

Here's the schedule for ZEE MELT:2018. You'll notice there's A LOT to choose from so we would really advise you to register right away! Seats will be limited, especially for Workshops. We will rope in more speakers, so keep coming back to keep yourself updated.

Schedule


May 30, 2018
10:30am - 11:10am
KEYNOTE
Chuck Porter, Partner/Chairman, CP+B
11:10am - 11:50am
KEYNOTE
Anurag Trikhaa, Global Director, Integrated Marketing Communications, Heineken
12:10pm - 12:50pm
HALL 01
Dan Foreman, Director - Dalia, eYeka, Hatted
12:10pm - 12:50pm
HALL 02
Matthew Quint, Director - Center on Global Brand Leadership, Columbia Business School
"Blockchain"
12:50pm - 01:30pm
HALL 01
Nick Vinckier, Chief Strategy Officer MENA, Duval Union Consulting
"The Corporate Startup"
12:50pm - 01:30pm
HALL 02
Mark Shayler, Director, Ape
03:00pm - 03:40pm
KEYNOTE
Anindya Ghose, NYU Stern School of Business
"Using Artificial Intelligence to Monetize the $3 Trillion Mobile Economy"

The mobile economy is at a global tipping point – the intersection of mobile & AI is the future of business and that future is here. Anindya Ghose is helping corporations globally, both better understand and capitalize on the game-changing power of mobility and AI. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. Drawing from his best selling and award winning book, “TAP: Unlocking the Mobile Economy” , he will present how to tap into the nine forces shaping the mobile economy, resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy. Whether marketing products or services this talk expands audience’s current understanding of how mobile is shaping the digital economy and prepares them for its future. It will also shed light on the emerging battle between telecom players, media firms and platform companies.
This keynote will tackle:
1) What is new and different about mobile as a channel? Are firms investing adequately in this space?
2) What are the nine forces shaping the $3 trillion mobile economy?
3) How can we use tools from AI and data from smartphones to create value for firms and consumers?
4) How will these trends shape the emerging battle between telecom players, media firms and platform companies?
04:00pm - 04:40pm
HALL 01
Coming Soon!
04:00pm - 04:40pm
HALL 02
Rod Banner, Agent of Change, 3LA.com
04:40pm - 05:20pm
HALL 01
Coming Soon!
04:40pm - 05:20pm
HALL 02
Coming Soon!
05:50pm - 06:30pm
KEYNOTE
Tom Fishburne, Founder, Marketoonist
"Your Ad Ignored Here: Marketing at the Pace of Technology"

There has never been a more exciting time to work in marketing. With each new wave of technology, brands can connect with consumers more directly and deeply than ever before. But organizations haven’t quite kept pace with the potential brought by technology. Many marketers adopt new tools while still following a Mad Men-era playbook. These are the awkward adolescent years of digital marketing. Technology can’t save boring marketing, but it can amplify remarkable marketing. In this keynote talk, Marketoonist Tom Fishburne will use cartoons and case studies to frame the right marketing mindset needed to take advantage of the modern digital world. The challenge for brands is to evolve to recognize that the owner of the brand is now the end consumer. And that everyone in an organization, no matter their job description, ultimately works in marketing. This keynote will address:
1) How brands can connect and engage with customers in moments that matter?
2) How to avoid the “shiny new thing” syndrome when evaluating new marketing technology?
3) How to be data-driven without being data-blinded?
4) How to cultivate an “always in beta” culture of innovation within your organization?
May 31, 2018
10:00am - 10:40am
KEYNOTE
Fernando Machado, Global CMO, Burger King
"Be Afraid. Be Very Afraid. But Do It."
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
This keynote will address:
How do I brief to get high voltage ideas?
How to convince your client to take "risks"?
Do impressions/ earned media translate into sales?
What type of research/ mitigation plan do I need?
What if I embrace risk and everything goes wrong?
10:40am - 11:20am
KEYNOTE
Ana Milicevic, Principal, Sparrow Digital Holdings
"A Future Without Advertising"

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive storytelling in due time?
This keynote will tackle:
1) How to market to the always-on consumer
2 What role will customer data play in this and who owns it
3) Which channels will continue to be relevant and which ones will become obsolete
4) What's the next set of skills marketers and advertisers need to acquire to be ready for the future
5) What the mobile phones we use today can tell us about the world in 2028
11:40am - 12:10pm
HALL 1
Greg Satell, Author: Mapping Innovation, Digital Tonto
"6 Things Great Innovators Do Differently"

Take a look at any successful enterprise and you'll find innovation at its core. That was just as true a hundred years ago when Henry Ford perfected the assembly line as it is today, when agile startups bring cutting edge technology to market. Innovation, properly understood, is how people come up with novel solutions to important problems. The tricky part is that every organization faces different types of challenges. Some, focus on improving old technologies, while others, strive to make fundamental new discoveries. That’s why there is no “one true path” to innovation. There are, in fact, as many ways to innovate as there are types of problems to solve. However, there are universal traits across every organization — from corporate giants to startups to world class labs, Greg Satell explains the things great innovators have in common. Based on research that led to the award winning bestseller, Mapping Innovation this program takes you inside a wide variety of organizations to show you how you can inspire innovation throughout your enterprise.
This keynote will address:
1) How organizations get disrupted
2) How to identify important problems that lead to great innovations
3) How we can manage the stresses of technological advancement
4) Why collaboration is becoming a competitive advantage
5) How to develop new business models to run circles around the competition.
11:40am - 12:10pm
HALL 2
Edward Pank, Managing Director, WARC Asia Pacific
12:10pm - 01:00pm
HALL 1
John Winsor, Founder CEO, Open Assembly
12:10pm - 01:00pm
HALL 2
Nick Vinckier, Chief Strategy Officer MENA, Duval Union Consulting
"From Fast To Ridiculous"

02:30pm - 03:10pm
KEYNOTE
Coming Soon!
03:30pm - 04:10pm
HALL 1
Yannick Khayati, Founder, Growth Expert, Growth Revolution
"How To Use Experimentation To Improve Your Growth Strategy"

Over the past two years my message to companies has been ‘to spend at least 10% of their budgets on experiments’. We use experimentation for mainly two purposes: To make sure a marketing mix stays relevant & ROI-driven and to do quantitative research to (in)validate new business ideas (there are some cases in my talk). The goal of my talk is to give attendees a proper introduction on Experiment Design. I want to give all of them a clear understanding on experimentation & the different methods that are available for doing this. Marketing plans are basically copies of the previous version... We want to change that & actually challenge companies to give new channels & tactics a chance.
This keynote will address:
1) Continuously challenge / question your marketing strategy
2) Ideation techniques to come up with better experiments
3) How to work in bi-weekly marketing sprints to be more data-driven (& collect more evidence)
03:30pm - 04:10pm
HALL 2
Patrick Depauw. Social Seeder
"The Importance Of Creating Impact Through Digital Word Of Mouth"

What happens when ambassadors share your relevant content on social media.

This keynote will address:
1) Why every organization needs relevancy and relevant content?
2) How do you build a successful employer advocacy program?
3) Why employe advocacy is the mirror of your organization?
05:00pm to 04:50pm
HALL 1
Coming Soon!
04:10pm - 04:50pm
HALL 2
Coming Soon!
05:10pm - 06:00pm
KEYNOTE
Tom Goodwin,EVP, Head of Innovation, Zenith Media

Our Partners

Title Partner


ZEE

Partners


Kinetic The One Show

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
 +91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com


Rupal Patel
+91 98703 66646
rupal@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com