Zee Melt:2017

The festival for disruptive marketing and communications


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#ZEEMELT

Here's the overall schedule for ZEE MELT:2017. You'll notice there's A LOT to choose from so we would really advise you to register now to make sure you get a seat at the session you don't want to miss. Seats are limited especially for Workshops. We may rope in more speakers so keep yourself updated. By registering you agree to the terms and conditions of ZEE MELT:2017.

Schedule


May 31, 2017
10:30am - 12:40pm
Disruptive Marketing by Sakal: Disrupting the Price Model
10:30 - 11:20: Nicholas Russell Founder, Speaker, Advisor, Project X
11:20 - 12:00: Sunil Raina Business Head - XOLO, Chief Marketing Officer - Lava International Limited
12:00 - 12:40: Saurabh Das VP & Head of Global Service Line for Marketing and Experience Platforms, SapientRazorfish
Venue: Disruption Hall
In an exceedingly competitive market where we are spoilt for choices, price is fading in the face of value. Brands no longer need to compete for the best price but for the real value of a product or service. Of what value is your brand to a consumer? Exchange ideas with the best marketers, and tap into the pulse of consumers.
10:30am - 12:40pm
Future Citizens by Google: Data
10:30 - 11:20: Luca Boschin CEO, LogoGrab
11:20 - 12:00: Neel Murty Product Lead, India - Apps and Display, Google
12:00 - 12:40: Nick Burfitt MD - APAC, Kantar Media
Venue: Future Citizens Hall
Data has limitless possibilities in revealing our preferences and patterns, our popular methods of interaction, peculiar patterns of living and bizarre innovations. The field of data has diversified over the years. Some even call it the 4th Industrial Revolution. From high-profile data science to automated systems, what is the future of Data in Business? We hear from experts.
10:30am - 12:40pm
ViewClickShare: Programming & Targeting
10:30 - 11:20: Abhinav Chetan Product Marketing Manager, Google
11:20 - 12:00: Virginia Mouseler CEO, The Wit
12:00 - 12:40: Pratham Hegde Head of Marketing Science – India, Facebook
Venue: ViewClickShare Hall
This session focusses on making sense of effectiveness through analysis of RoI, disruptive thinking and other such ways. What is the essence of programmatic buying? What’s the latest in targeting? Make smart media buys for success in business.
10:30am - 12:40pm
Osmosis: Creativity & Effectiveness
10:30 - 11:20: James Hurman Founder, Previously Unavailable
11:20 - 12:00: Arun Pattabhiraman Vice President and Global Head of Marketing, InMobi
12:00 - 12:40: Samir Bikram Singh Industry Head, Agency Business, Google
Venue: Osmosis Hall
Advertising is best when it transcends its conventional form. Be it an agency and its structure, the process or the client-agency relationship. Advertising is no longer resting in its old mould. It is constantly evolving and reaching people in ways that were unthinkable a few years ago. This session is intended to break ad myths and show you what the industry could be doing effectively in future.
10:30am - 12:30pm
Workshop: YouTube – Video in 6 secs : The long & short of it!
Guneet Singh Head Marketing Solutions India & South East Asia at Google
Venue: YouTube Room
Honey I shrunk the screen!
When the screen turns 3”, what should your video look like? Come meet creative science!
10:30am - 12:30pm
Workshop: InMobi – Unveiling Innovative Mobile Creatives that Deliver Impact
Vasuta Agarwal Vice President and GM - India, InMobi
Sahil Mathur Head of Global Brand Delivery, InMobi
Venue: Workshop Room 02
Learn about cutting-edge, never before seen, mobile creatives from the experts at InMobi. Join this workshop to deep dive into mobile video, leveraging data signals, drones and more while building your mobile creatives.
10:30am - 12:30pm
Workshop: Pocket Aces Pictures – Using digital video content to build your brand
Anirudh Pandita Co-Founder, Pocket Aces Pictures Pvt. Ltd.
Venue: Workshop Room 03
The workshop will focus on how the biggest brands can leverage online content platforms and channels to create shareable content to establish their brand messaging and increase their engagement.
15:00pm - 17:40pm
Disruptive Marketing by Sakal: Disrupting the Place Model
15:00 - 15:40: Jeremy Basset Founder & CEO , CO:CUBED
15:40 - 16:20: Jonathan Grubin Founder & CEO, SoPost
16:20 - 17:00: Soumya Parmar Head of Video Solutions, Twitter India
17:00 – 17:40: Can Programmatic Reinvent TV Advertising? Panel Discussion by Surewaves.
Venue: Disruption Hall
The digital marketplace is growing exponentially while brick-and-mortar is disappearing to make way. While one can argue that there is a place for both, we know that Place has now been replaced by Access. How accessible is your brand to customers? What dynamics are at play and how best can you harness it? Let’s debate.
15:00pm - 17:40pm
Future Citizens by Google: Marketing
15:00 - 15:40: Guneet Singh Head Marketing Solutions India & South East Asia, Google
15:40 - 16:20: Gonzalo Fuentes CEO – Media & Digital, Kantar Insights
16:20 - 17:00: Hemant Mehta Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia
& Sameer Pitalwalla CEO & Co-Founder, Culture Machine
17:00 - 17:40: Vasuta Agarwal Vice President and GM - India, InMobi
Venue: Future Citizens Hall
Learn how to build brand awareness, improve customer experiences, develop better tools, improve internal process and drive the desired profits for your business using Digital Marketing. Conventional thought will be challenged, ideas will emerge and you will leave with a head and a notebook full of exciting ideas.
15:00pm - 17:00pm
ViewClickShare: Trends & Insights
15:00 - 15:40: Nick Lanzafame Director of Strategic Insights & Data Standards, BuzzFeed
15:40 - 16:20: Danny Kershaw International Research Manager, K7 Media
16:20 - 17:00: Steve Wells Director, Fast Future Publishing
Venue: ViewClickShare Hall
What is the fate of media in a world democratised by the digital? Is satire replacing real news in addressing pressing issues of the world? Is social media governed by the people assimilating public opinion in dramatic ways? We focus on trends and insights from experts on whether media is fighting to survive or flourishing. Do old habits die hard or is media keeping with the pace?
15:00pm - 17:40pm
Osmosis: Straight Talk
15:00 - 15:40: Saurabh Verma CEO, Publicis Communications at South Asia
15:40 - 16:20: Laurence Green Founding Partner, 101
16:20 - 17:00: Dave Trott Author, Creative Director
17:00 - 17:40: Sonal Dabral in conversation with Anant Rangaswami Chairman & Chief Creative Officer, DDB Mudra Group
Venue: Osmosis Hall
Advertising gurus talk straight from their heart, with years of experiences on what works and what does not. Learn from the best in the field of creativity and advertising as they share their no-nonsense insights and anecdotes, in Straight Talk.
15:00pm - 17:30pm
Workshop: Programmatic by Google: Programmatic creative and the gift of time
Prateek Dubey Principal Account Manager at DoubleClick, Google
Venue: YouTube Room
No global gyan. Indian examples of how the biggest names in the industry are using DoubleClick technology to automate marketing and giving themselves the gift of time
15:00pm - 17:30pm
Workshop: WatConsult – Mastering Digital Branded Content
Manu Bhadane AVP - Video Strategy, WATConsult
Venue: Workshop Room 02
Points to be covered:
1) Need for switching from static hygiene content to Video content
2) Hygiene content specific to social media platforms
3) Building the branded content machine to churn out quality hygiene videos
4) Case studies
5) Scale of economics
15:00pm - 17:30pm
Workshop: Real Vision – Psychological Impact of VR in Brand Building
Clyde DeSouza VR Filmmaker, Consultant
Venue: Workshop Room 03
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June 01, 2017
10:30am - 12:40pm
Disruptive Marketing by Sakal: Disrupting the Promotion Model
10:30 - 11:20: Daniel Comar Regional Executive Creative Director, Geometry Global Asia Pacific
11:20 - 12:00: Sarah Owen Senior Editor, Digital Media & Marketing, WGSN
12:00 - 12:40: Nick Burfitt MD - APAC, Kantar Media
Venue: Disruption Hall
The golden days of advertising are long gone. Brands today look at not just promotion but education of and outreach to their customers, providing content with great care for taste and preference. Brands are substituting traditional media and touching people’s lives in ways that create a bond, a familiarity. Catch the latest in the world of attraction-based promotion.
10:30am - 12:40pm
Future Citizens by Google: Digital Content
10:30 - 11:20: Nick Lanzafame Director of Strategic Insights & Data Standards, BuzzFeed
11:20 - 12:00: Samir Patil Founder CEO & Publisher, Scroll.in
12:00 - 12:40: Tom Burton Marketing Manager, K7 Media
Venue: Future Citizens Hall
"Everyone's talking about content but are we analysing the content we consume?" In this session, we try to decode Digital Content Marketing using information brought to us in the form of data and consumer feedback. What is that vital missing piece in your digital content strategy?
10:30am - 12:40pm
ViewClickShare: Media Innovations
10:30 - 11:20: Jeremy Basset Founder & CEO, CO:CUBED
11:20 - 12:00: Swapnil Sinha Head of Measurement & Attribution - India, Indonesia & Singapore, Google India
12:00 - 12:40: Clyde DeSouza VR Filmmaker & Consultant, Real Vision
Venue: ViewClickShare Hall
Is digital the only thing growing and are all other media shrinking? Will the next big thing be big data, smart glasses, smart cars, virtual reality or the good old TV? Catch the latest innovations in new-age Media, in Media Innovations.
10:30am - 13:00pm
Osmosis: Innovations
10:30 - 11:20: Emma Chiu Creative Innovation Director, J. Walter Thompson Worldwide
11:20 - 12:00: Adrian Hon Co-founder & CEO, Six to Start
12:00 - 13:00: P.R.E.D.E.S.T.I.N.A.T.I.O.N – Where we all are Headed – A Marekting Lens on Key Tech Trends Shaping our Future Panel discussion ft. Jyoti Kumar Bansal, Arnab Goswami, Raghav Bahl
Venue: Osmosis Hall
Marketing communication has entangled itself in this formula of TV + Print media, but is there something other than the usual, that's more experiential, fun and interactive? Something that doesn’t make you click the skip button? We explore innovations in communication, outside of the tried, tested and boring.
10:30am - 12:30pm
Workshop: YouTube – Become a YouTube Content Creator
Satya Raghavan Head of Entertainment Partnerships at Google
Venue: YouTube Room
A hands on workshop where you can sharpen your skills and become the next big YouTube creator. We’ll teach you as much as possible and a little bit more.
10:30am - 12:30pm
Workshop: InMobi – Unveiling Innovative Mobile Creatives that Deliver Impact
Vasuta Agarwal Vice President and GM - India, InMobi
Sahil Mathur Head of Global Brand Delivery, InMobi
Venue: Workshop Room 02
Learn about cutting-edge, never before seen, mobile creatives from the experts at InMobi. Join this workshop to deep dive into mobile video, leveraging data signals, drones and more while building your mobile creatives.
10:30am - 12:30pm
Workshop: Surewaves – Trending Now: #ProgrammaticTV
Kishore A K Chief Technology Officer, SureWaves
Nishant Nair Vice President Strategic Business Initiatives, SureWaves
Venue: Workshop Room 03
Programmatic buying has already transformed Digital and Mobile Advertising industry, and is now set to revolutionise TV Advertising. Get set to ride the wave!
15:00pm - 17:00pm
Disruptive Marketing by Sakal: Disrupting the Product Model
15:00 - 15:40: Zak Normandin Co Founder/CEO, Dirty Lemon Beverages
15:40 - 16:20: Dion McKenzie Director, Marketing & Communications, Iron Group
16:20 - 17:00: Munaf Kapadia Chief Eating Officer, The Bohri Kitchen
Venue: Disruption Hall
Does ‘technologically-advanced’ trump ‘consumer-centric’? Consumers today have evolved beyond the promises of brands. From the polaroid camera to a GoPro, from Uber to a Volkswagen Beetle nothing substitutes a truly unique product that captures the spirit of the times and keeps the consumer at the centre. What’s the next big product to take us by storm?
15:00pm - 17:40pm
Future Citizens by Google: Strategy, Creativity & Technology
15:00 - 15:40: Steve Wells Director, Fast Future Publishings
15:40 - 16:20: Hemant Mehta Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia
16:20 - 17:00: Prabhvir Sahmey Head of Media Platforms, India, Google
17:00 - 17:40: Ram Cobain Creative Strategist, Facebook
Venue: Future Citizens Hall
Case Studies of brands that have combined digital strategy, creativity, new innovations and smart use of technology to effectively fulfil a brand’s marketing goals. What are the smarter ways to reach the right audience and be heard? Reach vs relevance; long term vision vs immediate results; experience vs. effectiveness. That and much more.
15:00pm - 17:00pm
ViewClickShare: Content & Channels
15:00 - 15:40: David Weeks Executive Director, The Week
15:40 - 16:20: Anirudh Pandita Co-Founder, Pocket Aces Pictures Pvt. Ltd.
16:20 - 17:00: Ashish Limaye CEO – APAC, Happy Finish
Venue: ViewClickShare Hall
What’s the next big step for Content, in terms of technology, platforms, viewership, consumer experience and branding? How does content cater to different audiences and how can it be dissipated through different channels? This session searches for the new in content and media.
15:00pm - 17:40pm
Osmosis: Opportunities
15:00 - 15:40: Dave Christison Managing Director & Executive Producer, The Woolshed Company
15:40 - 16:20: Darren Burns President China, Chair, Creativity & Innovation, Asia Pacific, Weber Shandwick China
16:20 - 17:00: Satya Raghavan Head of Entertainment Partnerships, Google
17:00 - 17:40: Holly Hall International Business Development Director, D&AD
Venue: Osmosis Hall
We examine the relationships between current market orientation and the need for a future-ready strategy. Are clicks, shares and views the best way of gauging reach? What are the opportunities that await us in the future, be it processes, attitudes, organisational structure or business goals to create better business and stronger communication?
15:00pm - 17:30pm
Workshop: Programmatic by Google: Breaking down the silos between Online & Offline
Rahul Ramchandani Principal Account Manager - DoubleClick, Google
Venue: YouTube Room
Programmatic has the potential to overhaul Digital and make it more strategic and core to the business - and not just a tactical media buy. Among the many use cases that make it now possible to get that elusive single view of the user across devices and channels, this workshop will focus on how to measure the effectiveness of paid, earned and owned online media on what finally matters most to a large number of businesses - the actual offline sale! And in the process, provide invaluable actionable insight on the consumer path to purchase which can make Digital the most important and measurable GTM for an advertiser.
15:00pm - 17:30pm
Workshop: WatConsult – Digital 2020: How to define the road ahead for your brand.
Sabiha Khan AVP Account Planning and Strategy, WATConsult
Venue: Workshop Room 02
Digital Media is ever changing, ever evolving. Come 2020, it will no longer be about marketing to a customer anymore, it’s going to be more about influencing the customer in an environment where he/ she is already aware about your brand. According to the Economist Intelligence Unit Limited 2016, the top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%) and mobile web (46%). As such, brands need to strengthen their presence across these channels and those who have yet not taken the leap should do so rightaway and start planning for 2020.

What’s Happening at #ZEEMELT

Our Partners

Title Partner


ZEE

Content Partners


GOOGLE SAKAL Happy Finish Kinetic
Fast Future Wat Consult Facebook

Partners


inmobi Pocket Aces BIGFM ABP Wion 24 Frames Vodafone Xenium surewaves skynet zee mindspace Gunn report Scroll Virtual Veda Dentsu Webchutney Sapient Razorfish Hungama Digital Services Genesis BM Culture Machine ATKT Laqshya Meterdown Fruit Bowl FISH DO IT SEB EP

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
+91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com