logo

Hands-on Workshops you wish you hadn't missed


Register

Workshops at #ZEEMELT


ZEE MELT:2017 has the finest facilitators and topics of discussions, spread across the most interesting workshops. The only thing that you could feel short of, is – a seat at your session of choice. So, book right away!

Schedule


May 31, 2017
10:30am - 12:30pm
YouTube – Video in 6 secs : The long & short of it!
Guneet Singh Head Marketing Solutions India & South East Asia, Google
Venue: YouTube Room
Honey I shrunk the screen!
When the screen turns 3”, what should your video look like? Come meet creative science!
10:30am - 12:30pm
InMobi – Unveiling Innovative Mobile Creatives that Deliver Impact
Vasuta Agarwal Vice President and GM - India, InMobi
Sahil Mathur Head of Global Brand Delivery, InMobi
Venue: Workshop Room 02
Learn about cutting-edge, never before seen, mobile creatives from the experts at InMobi. Join this workshop to deep dive into mobile video, leveraging data signals, drones and more while building your mobile creatives.
10:30am - 12:30pm
Pocket Aces Pictures Pvt. Ltd. – Using digital video content to build your brand
Anirudh Pandita Co-Founder, Pocket Aces Pictures Pvt Ltd
Venue: Workshop Room 03
The workshop will focus on how the biggest brands can leverage online content platforms and channels to create shareable content to establish their brand messaging and increase their engagement.
15:00pm – 17:30pm
Programmatic by Google – Programmatic creative and the gift of time
Prateek Dubey Principal Account Manager at DoubleClick, Google
Venue: YouTube Room
No global gyan. Indian examples of how the biggest names in the industry are using DoubleClick technology to automate marketing and giving themselves the gift of time.
15:00pm – 17:30pm
WatConsult – Mastering Digital Branded Content
Manu Bhadane AVP - Video Strategy, WATConsult
Venue: Workshop Room 02
Points to be covered:
1) Need for switching from static hygiene content to Video content
2) Hygiene content specific to social media platforms
3) Building the branded content machine to churn out quality hygiene videos
4) Case studies
5) Scale of economics
15:00pm – 17:30pm
Real Vision – Psychological Impact of VR in Brand Building
Clyde DeSouza VR Filmmaker, Consultant
Venue: Workshop Room 03
-
June 01, 2017
10:30am - 12:30pm
YouTube – Become a YouTube Content Creator
Satya Raghavan Head of Entertainment Partnerships, Google
Venue: YouTube Room
A hands on workshop where you can sharpen your skills and become the next big YouTube creator. We’ll teach you as much as possible and a little bit more.
10:30am - 12:30pm
InMobi – Unveiling Innovative Mobile Creatives that Deliver Impact
Vasuta Agarwal Vice President and GM - India, InMobi
Sahil Mathur Head of Global Brand Delivery, InMobi
Venue: Workshop Room 02
Learn about cutting-edge, never before seen, mobile creatives from the experts at InMobi. Join this workshop to deep dive into mobile video, leveraging data signals, drones and more while building your mobile creatives.
10:30am - 12:30pm
Surewaves – Trending Now: #ProgrammaticTV
Kishore A K Chief Technology Officer, SureWaves
Nishant Nair Vice President Strategic Business Initiatives, SureWaves
Venue: Workshop Room 03
Programmatic buying has already transformed Digital and Mobile Advertising industry, and is now set to revolutionise TV Advertising. Get set to ride the wave!
15:00pm - 17:30pm
Programmatic by Google – Breaking down the silos between Online & Offline
Rahul Ramchandani DoubleClick Platforms Sales Manager, Google
Venue: YouTube Room
Programmatic has the potential to overhaul Digital and make it more strategic and core to the business - and not just a tactical media buy. Among the many use cases that make it now possible to get that elusive single view of the user across devices and channels, this workshop will focus on how to measure the effectiveness of paid, earned and owned online media on what finally matters most to a large number of businesses - the actual offline sale! And in the process, provide invaluable actionable insight on the consumer path to purchase which can make Digital the most important and measurable GTM for an advertiser.
15:00pm - 17:30pm
WatConsult – Digital 2020: How to define the road ahead for your brand
Sabiha Khan AVP Account Planning and Strategy, WATConsult
Venue: Workshop Room 02
Digital Media is ever changing, ever evolving. Come 2020, it will no longer be about marketing to a customer anymore, it’s going to be more about influencing the customer in an environment where he/ she is already aware about your brand.
According to the Economist Intelligence Unit Limited 2016, the top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%) and mobile web (46%). As such, brands need to strengthen their presence across these channels and those who have yet not taken the leap should do so rightaway and start planning for 2020.

FACILITATORS


From Heads of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be at ZEE MELT:2017. We have the finest facilitators and topics of discussions, spread across the most interesting workshops.

#zeemelt

  • Satya Raghavan

    Satya Raghavan

    Head of Entertainment Partnerships, Google

    Vasuta Agarwal

    Vasuta Agarwal

    Vice President and GM - India, InMobi

    Sahil Mathur

    Sahil Mathur

    Head of Global Brand Delivery, InMobi

  • Rahul Ramchandani

    Rahul Ramchandani

    DoubleClick Platforms Sales Manager, Google

    Manu Bhadane

    Manu Bhadane

    AVP - Video Strategy, WATConsult

    Clyde DeSouza

    Clyde DeSouza

    VR Filmmaker, Consultant

  • Guneet Singh

    Guneet Singh

    Head Marketing Solutions India & South East Asia, Google

    Kishore A K

    Kishore A K

    Chief Technology Officer, SureWaves

    Nishant Nair

    Nishant Nair

    Vice President Strategic Business Initiatives, SureWaves

  • Sabiha Khan

    Sabiha Khan

    AVP Account Planning and Strategy, WATConsult

    Prateek Dubey

    Prateek Dubey

    Principal Account Manager - DoubleClick, Google

    Anirudh Pandita

    Anirudh Pandita

    Co-Founder, Pocket Aces Pictures Pvt. Ltd.

What’s Happening at #ZEEMELT

Our Partners

Title Partner


ZEE

Content Partners


GOOGLE SAKAL Happy Finish Kinetic
Fast Future Wat Consult Facebook

Partners


inmobi Pocket Aces BIGFM ABP Wion 24 Frames Vodafone Xenium surewaves skynet zee mindspace Gunn report Scroll Virtual Veda Dentsu Webchutney Sapient Razorfish Hungama Digital Services Genesis BM Culture Machine ATKT Laqshya Meterdown Fruit Bowl FISH DO IT SEB EP

Organised by


kyoorius

Contact


Got a question? Want to know more – write to info@kyoorius.com or reach out to one of your local representatives.

North

Raj Upadhyay
 +91 97163 08506
raj@kyoorius.com

East & West

Nidhi Shah
+91 96998 94124
nidhi@kyoorius.com

South

Pinky Ballal
+91 99803 26943
pinky@kyoorius.com