INDIA'S BIGGEST FESTIVAL FOR MARCOM & TECHNOLOGY
30 May – 31 May 2018
ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands and consumers today. In its 4th edition, #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over two days at NSCI, Mumbai.
Get insider perspectives on the truths of marketing and communication, not merely the facts or jargon.
Focus not on “storytelling” but story-doing. Keep your heads in reality and not in the clouds.
Experience the latest innovations in tech, data and marketing firsthand at the #ZEEMELT Expo.
Hear ideas from the most valuable, insightful and inspired revenue generators, leaders, and brand marketers. Features Sir Martin Sorrell (Founder, WPP & Former CEO, WPP), Chuck Porter (CP+B), Fernando Machado (Burger King), Tom Fishburne (Zenith Media), and Prof. Anindya Ghose. [More info]
Explore and engage with innovative services and products from a carefully curated mix India’s leading brands, media shops and agencies at Kyoorius Converge. We are also curating several hands-on workshops.
Ideas that connect marketing, communication and technology come together under one roof. From talks that unravel the best marketing practices, to understanding the behaviour of innovators, there’s a lot to learn! [More info]
From CMOs and Head of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be at ZEE MELT:2018. Speakers include advertisers, data experts, creative directors, leading marketers, head of designs to award-winning authors.
Sure you want to miss it?
Founder, WPP & Former CEO, WPP
EVP, Head of Innovation, Zenith Media
Global Chief Marketing Officer, Burger King
Director, Dalia, eYeka and more
Author: Mapping Innovation, Digital Tonto
Heinz Riehl Chair Professor of Business and Director of Masters in Business
Chief Strategy Officer MENA, Duval Union Consulting
Director, Center on Global Brand Leadership, Columbia Business School
CEO, Social Seeder
Principal, Sparrow Digital Holdings
Global Director, Integrated Marketing Communications, Heineken
President, Royal Enfield
Agent Of Change, 3LA.com
Founder - CEO, The Growth Company
Managing Partner - India, WPP GTB
Senior Editor Insight, Asia Pacific, WGSN
Sales Director - South Asia, WGSN
Regional Head of Strategy and Planning, PHD APAC
Founder & Soundsmith, BrandMusiq
Senior Product Manager, Akamai
Managing Partner, Front Row Advisory
YouTuber, Singer & Songwriter
Vice Chairman & CCO, Ogilvy India
Indian Filmmaker & Writer
Head - Marketing Solutions, Google India & SE Asia
Creative Controller, Ogilvy India
Group Creative Director, Ogilvy India
CEO, Branded & Producer, YouTube FanFest
Chief Creative Officer, FCB Johannesburg
CEO, The One Club For Creativity
Managing Director, Landor
Client Director, Landor
Global Director, Media Industry Strategy
Senior Creative/Consultant Creative Director, Leo Burnett
Principal, Provocateur Advisory
CEO, BARC India
CEO, IPG Mediabrands
Head - Distribution Strategy, Star India
Chief Content Officer, Tata Sky
Pr. Advisor (B&CS), TRAI
Media Head (Traditional & Digital), Unilever | Malaysia, Singapore, Myanmar, Cambodia & Laos
Vice-President Research, Numeris
Vice-President Research, Numeris
Executive Director, Castle Media Private Limited,
CEO - Domestic Broadcast Business, Zee Entertainment Enterprises Ltd
Video Sales Business Leader, Google India
Anchor, Emcee, Actor & More
Emcee, Beatboxer & Performing Artist
Chuck is co-founder and chairman of CP+B, one of the most-awarded ad agencies in the world. He has served as Chairman of the 4A’s and co-chairman of Advertising Week in New York, is an advisor to the Future of Advertising Project at Wharton and is co-founder of the Boulder Digital Works Institute at the University of Colorado. In 2015, he was inducted into the Advertising Hall of Fame.
Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom is also voted the #1 voice in Marketing by LinkedIn with over 560,000 followers on the platform, he is also one of 30 people to follow on Twitter by Business Insider and the top two people in Advertising to follow by FastCompany.
Fernando is a global marketer with a passion for growing brands and businesses. With more than 100 Lions in Cannes (5 GPs), 12 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Fernando was recognized by Adweek as Grand Brand Genius (2013), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 5 most innovative CMOs (2017) and by AdAge as top 50 most creative people in the business (2017).
Tom's Marketoonist cartoon series has grown by word of mouth to reach 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and the New York Times. In 2010, Tom expanded Marketoonist into a marketing agency focused on the unique medium of cartoons for businesses like Google, LinkedIn, and Kronos. Tom draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe, including roles at Method, HotelTonight, General Mills, and Nestle.
Dan Foreman is an experienced entrepreneur and leader. Dan sits on over 20 Boards and is a serial entrepreneur. Dan is the most connected person in the World of Market Research.
Greg Satell is a popular author, speaker and innovation advisor, whose recent book Mapping Innovation: A Playbook For Navigating A Disruptive Age, was selected as one on of the best business books of 2017 by 800-CEO-READ.” Greg regularly contributes to Harvard Business Review, and Inc. as well as other A-list publications and is consistently ranked among the top 5 innovation bloggers in the world. You can find Greg's blog at DigitalTonto.com and on Twitter @DigitalTonto.
Mark works with big businesses to help them think like small businesses and small business to help them think big. He has worked with Coca-Cola, Tesco, Samsung, Nike, Amazon, Propercorn, and hundreds of small companies. Mark has saved his clients over £125 million annually and introduced hundreds of new products and services.
Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business, a "Top 40 Under 40 Professor" and a Thinkers50 management guru. He is the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into multiple languages.
Nick helps management teams create transformation & growth strategies for a digital-first world. Various earlier experiences, his entrepreneurial attitude and digital expertise make him "the new kid on the block" at a young age.
Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Ed has a creative agency background. Before WARC, he was Managing Director of Bates in Singapore. Before moving to Singapore, he was based in London, where he worked for 14 years at Rainey Kelly/Y&R. Ed is an evangelist for smarter insights and strategic thinking, who regularly brings to life WARC content at marketing conferences across Asia Pacific.
Matthew researches, writes, and shares knowledge on a wide range of issues critical to building a strong brand, including marketing ROI, strategies for marketing in the digital age, and how to develop creative and effective brand communications. He is also thrilled by co-producing the acclaimed BRITE Conference which brings together big thinkers from industry and academia to discuss how innovation and technology help build strong brands.
After 20 years as marketing director in various companies, he quickly discovered the real power of word of mouth. Patrick started Social Seeder 4 years ago. Social Seeder helps organisations in setting up and running successful advocacy programs.
Ana is an entrepreneur, media executive and digital data innovator. As principal and co-founder of Sparrow Digital Holdings she and her team of strategic consultants help companies create compelling strategies, develop new products, enter new markets, innovate, and execute in the field. Her superpower is the ability to simplify and distill complex concepts and she is a frequent speaker on topics of data management, cross-channel marketing, data, analytics, customer experience, innovation, and emerging markets. She can usually be found in New York City, on a plane, or on Twitter as @aexm.
The last 23 years have been dedicated to honing my skills at helping shape Global Brands and before joining Heineken I have had the privilege of working with blue chip companies like Unilever, Proctor & Gamble, Diageo, Fiat, and Yum International in local, regional and global roles in advertising at agencies like Leo Burnett and Bartle Bogle Hegarty. For the last 7 and a half years I have been the Global Brand Director responsible for Marketing Communications on the Heineken brand based in Amsterdam shaping the brand stories that span 192 countries.
Rudratej ‘Rudy’ Singh, President of Royal Enfield, joined the brand in January 2015. With over twenty years of experience, Rudy has led Brand and Marketing mandates for well-known companies in India and across the globe.
A visionary in the centre of marketing and technology for 30 years. Still in love with technology but cognisant of the pressures to change the way we market.
Yannick is the founder of The Growth Revolution, a global one-stop-shop for growth solutions. Over the last 24 months he's been helping large organizations to embrace a more experimental marketing approach.
Babita is the Head of WPP GTB (Global Team Blue) in India. She has spent 21 years, first with JWT and now GTB, partnering clients on brand building. She is extremely passionate about inspiring young talent to be future ready, and believe in the business. Mentoring women at work keeps her going. She believe in making things matter, in some way - small or big.
Erica is a Hong Kong-based trend analyst, content strategist and editor with eight years of experience researching and writing about consumer behaviour, marketing and retail strategy.
With 10 years of experience in Business Development, Sales, Consulting, and Operations, Puneet currently heads New Business and Sales for WGSN in South Asia
Chris is currently the Head of Strategy and Planning for PHD across APAC where he leads thought-leadership, creativity and innovative thinking in 18 offices across 15 countries. Chris is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; Chris believes that considered, creative, digital-integrated, innovative communications create value for consumers, brands and businesses; that reach is not an objective; and that hope is not a strategy. In delivering strategic media planning and thought-leadership for a range of clients across both Europe and APAC, he has worked on global and regional projects for brands including Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, Ebay and The Guardian newspaper. An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of AI on marketing. A regular and respected commentator on the communications industry, he has presented on stages at Cannes, Spikes Asia and Australia’s Mumbrella360. He likes what he does.
Ex-National Creative Director - DDB Mudra, one of India's finest Jazz and Fusion flautists, Founder & Soundsmith - BrandMusiq, Asia's pioneering sonic branding company.
Manish is a Product Manager at Akamai and loves building products solving Performance & Speed problems.
Bhuvan Bam is a 24 year old YouTuber, Singer - Songwriter from New Delhi. He is popular for his comedy sketches by the name of BB Ki Vines with approximately 8 Million subscribers and more than 1 Billion views on his channel. He is India’s biggest independent digital entity. Bhuvan has also released his own composed music videos - Sang Hoon Tere & Teri Meri Kahaani. In the 3 year YouTube journey he has worked with brands like Bajaj, VIP Bags, Xiaomi Mobiles, Gionee Mobiles, TapZo, UC Browser/Talk and Musical.ly to name a few, and each association has reached to a minimum of 10M people through his medium. In 2016, Bam was awarded the Fastest growing YouTube channel in India by WebTV Asia in South Korea.
Deeply passionate about advertising, blackjack and single malts, Sonal Dabral was born in India and studied Visual Communication at India’s leading design school – the National Institute of Design. Over a 30 year long career, Sonal has led agencies to creative glory in 3 different markets across Asia. A popular speaker, Sonal has spoken at major festivals and events like TEDx and PechaKucha nights besides numerous engagements across the globe. He once successfully woke up a sleepy audience in Taiwan by singing an impromptu Bollywood song during a seminar. International Advertising Association (India chapter) recently picked Sonal as the Creative Leader of the Year for the year 2017. Having spent a significant part of his career with the Ogilvy network, September 2017 saw a homecoming for Sonal as he took over the mantle of Vice Chairman and Group Chief Creative Officer at Ogilvy India.
Ashwiny Iyer Tiwari is an Indian filmmaker and writer. After working in advertising for several years, she made her debut by directing the 2016 comedy drama Nil Battey Sannata. The film garnered critical acclaim winning her the Filmfare Award for Best Debut Director and Ashwiny went on to direct its Tamil remake titled Amma Kanakku. In 2017, she made the sleeper hit romantic comedy Bareilly Ki Barfi starring Ayushmann Khurrana and Kriti Sanon in the lead roles, along with Rajkummar Rao in a significant role.She won Best director award for Bareilly Ki Barfi at Filmfare awards,Zee Cine Awards,Dadasaheb Phalke Excellence Awards 2018 and also won women achiever award at FICCI FLO 2018 held in Kolkata.She is currently working on a film based on Kabaddi, and has collaborated with Fox and Balaji for her upcoming projects.
Guneet’s helped lay the foundation for most of Google’s products in India. He is best known for the Reunion film, Google’s 1st brand campaign in India and one of the most successful search campaigns globally, that put mobile SRPs into escape velocity. His journey with driving growth for Google started with Chrome in 2011 which grew to #1 in India. He was key to incubating the Android ecosystem that helped Android grow to be India’s prefered smartphone OS. He has consistently blended consumer insight, creative excellence and entrepreneurial experimentations to drive product growth - which have been recognized in multiple industry forums, a recent one being “India’s - Digital Hall Of Fame”. Currently as Head of Marketing Solutions - he has in true start-up spirit incubated a new function within Google, setting up from scratch our largest creative delivery center (Ignition Labs) that has helped advertisers across APAC deliver innovative brand experiences on the creative canvas that Google provides. He believes though, that more than anything else it is the time he spends with his 6 year old twins that is the source of his creative spirit.
Sakshi Choudhary gave up a promising corporate career to be part of the advertising business. Seven years into her journey, she’s created award-winning work for some of the world's most iconic brands. She’s been ranked by One Club as one of the world's top ten Next Creative Leaders, was the only Indian to make it to the Cannes Lions See It Be It Programme in 2017, and was listed on Campaign Asia’s Women to Watch.
Burzin is Group Creative Director at Ogilvy Mumbai and specializes in digital, integrated and data-inspired communication. His work has earned him acclaim at the world's biggest advertising award shows. Burzin is extremely passionate about nurturing a workplace that is truly diverse and inclusive. Members of his team have consistently marked their presence on industry lists and award shows nationally and internationally.
Jasper began his career in advertising in 1987 in London moving to Asia in 1995 to work for StarTV. He joined Channel [V] in 1997 where his passion for all things India exploded. He has produced multiple events in India for over 20 years including Channel [V] Live, the Channel [V] Indian Music Awards, Nokia Music Connects and most recently since 2014 the annual YouTube FanFest working with some of the world’s finest homegrown online talent. Jasper’s number one Indian passion, however, is Bukhara in Delhi. Quite easily the greatest restaurant in the world.
Jonathan Deeb joined FCB Johannesburg in July 2013. His conviction is that strong ideas and iconic communication have the power to affect positive change and deliver results. He began his career at The Jupiter Drawing Room, a leading advertising agency at the time. From intern to Creative Director in four short years, he headed up the accounts of some of South Africa’s biggest billing brands. Jonathan was approached to join FCB Johannesburg as Executive Creative Director. The agency’s huge portfolio of iconic international and South African brands made it an easy decision. In the 4 years since he’s been on-board, he has helped land several large South African accounts, including Barclays ABSA (Africa’s largest retail bank), and has been at the helm of – amongst others – a Coca-Cola commercial that has been ranked in the top 5% of all global Coca-Cola commercials produced in the last 20 years. The commercial is now utilised by Coca-Cola in 90 countries.
Kevin Swanepoel has been the Chief Executive Officer of The One Club since 2015, the world's foremost non-profit organization recognizing creative excellence in advertising and design. A regular speaker at universities and major events as an authority on current advertising trends. Kevin has a passion for the latest technologies and all things creative, especially photography, often shooting in remote locations in the United States and around the world.
Lulu Raghavan is the Managing Director of Landor Mumbai and has been at Landor for the past 17 years. She has worked at Landor’s San Francisco, New York and London offices before establishing the Mumbai office and has vast experience in different international markets.
Gazala Vahanvati is a Client Director at the Mumbai office of Landor Associates. She has worked with clients ranging in hospitality, lifestyle, real estate, IT and construction in the areas of insights, strategy, naming, customer experience, and brand engagement.
Nelson Rodriguez is a published author, and entertainment industry veteran, having spent eight years creating award-winning digital marketing campaigns for clients like Microsoft, Sony, Ubisoft and Hasbro. Nelson started his tech career as a journalist for an enthusiast publisher acquired by Complex magazine. Nelson has been a main stage speaker and panel moderator at dozens of global conferences. He currently heads up Akamai Technologies' media industry strategy.
Soham is a Senior Writer at Leo Burnett, Chicago and also works with Human Rights Foundation as a Consultant Creative Director. He has won plenty of metals at The One Show, ADC, Cannes Lions, D&AD, The Andys, The Clios, LIA, Facebook Global Awards, Epica etc. He has been named as one of the 30 under 30 most creative people in advertising by Business Insider. Twice!
Paritosh Joshi is Principal, Provocateur Advisory, an independent Media & Communications consultancy practice. He started Provocateur Advisory in 2012 after a long corporate career that culminated in his running STAR CJ Network India Pvt. Ltd. as its founder CEO. (STAR CJ was set up in 2009 as a 50/50 joint venture between the STAR Group and CJ O Shopping, South Korea’s leading homeshopping business). In his career of 31 years, Paritosh has travelled through FMCG at P&G, ITC and the Maharaja Organisation, Sri Lanka, Media at Business Standard and STAR, Advertising at Lintas, Commodity Futures at a startup called e-commodities and Industrial Perfumery at Givaudan. Paritosh has been closely involved with several industry bodies (BARC, Media Research Users Council, Advertising Standards Council of India, Indian Broadcasting Foundation). He has written on Media related themes for publications such as Mint and Financial Express.
Partho Dasgupta is a general management professional with diverse experience in consumer goods industries and in media, across print, television and out-of-home. His wider career has been in media and consumer industries where he worked on large and small start-ups. Partho has led start-up and management teams for Times Now, Future Media, The Economic Times and Times Multimedia. A keen observer of consumer and media trends, Partho is the CEO of BARC India, a joint initiative of broadcasters, advertising agencies and advertisers, which is India’s only registered TV measurement agency. BARC India is the largest Television Measurement system in the world and is now evolving the business into Digital Measurement and Data backed consumer Insight areas.
Shashi Sinha, CEO, IPG Mediabrands India is a pioneer in the world of advertising and marketing who is instrumental in redefining the media industry in India. This advertising titan is leading the entire industry into the next generation and not just an organization, through thought leadership, innovative technology and novel rating systems across all media. Sinha is best known for his strategic thinking, perseverance and crisis management. After three decades in the business, while he is considered a legend by the industry, he’s still a maverick at heart. He likes staying on top of technological innovations as he believes true partnership between commerce and technology can help an entire industry move forward and stay connected with the current and the next generation.
Amit Arora is a seasoned professional of the Media & Entertainment industry in India. With a career spanning over 20 years, Amit Arora is the EVP at Indiacast and is responsible for the Affiliate Sales Business, including strategy and revenue for subscription and reach of 60+ channels on the DTH and Cable platforms. He has extensive experience and understanding of the domestic distribution market and has worked with some of the biggest content brands in India such as Star DEN, MSM Discovery & ESPN Star Sports. Prior to IndiaCast, he was a part of the growth story of Media Pro Enterprises - a 50:50 joint venture of the two biggest content giants of India i.e. STAR DEN & Zee Turner; and as well as for MSM Discovery.
Amit Shah heads the Distribution Strategy for Star India. He has over 18 years of experience spread across telecom and media. In his previous roles at Star India, he was heading Business Planning and Treasury and played a key role in influencing business strategies. Prior to that he worked in Bharti Airtel and handled various roles like Heading Finance, Business planning for the group and Revenue management.
Arun Unni is the Chief Content Officer at Tata Sky. He is responsible for acquiring satellite and digital content, including channels and services made available to Tata Sky subscribers through the set top box and Tata Sky Mobile App. Prior to Tata Sky, Arun has worked in the past with A.T. Kearney and KPMG as a Management Consultant. His profile there included developing go-to-market strategies and driving operational efficiency for many large consumer and industrial companies. A techie at heart, Arun passed out from IIT- Bombay as a graduate and is a Post graduate from IIM – Ahmedabad.
Debkumar Chakrabarti is Principal Advisor in Telecom Regulatory Authority of India, looking after the Broadcasting and Cable Services. He is a graduate in Electronics Engineering and completed his Post Graduation studies in Public Policy & Management from the IIM, Bangalore and the Maxwell School of Public Affairs and Citizenship, Syracuse University, New York (USA).
A passionate media professional with 16 years’ successful track record in developing and driving the consumer led Communication planning across platforms in multiple markets. As Media Head (Traditional & Digital) for Unilever, Javed has spearheaded end to end media agenda for the Malaysia, Singapore, Myanmar, Cambodia, and Laos cluster with annual BMI value of €45 million. He has lead a team of 20+ in different time zones to manage and drive the Media for growth agenda. He has lead the conceptualization and deployment of an array of consumer touchpoint strategies while innovating the overall media management tactics in partnership with Google, Lazada & Facebook & new digital partners.
Ricardo Gomez-Insausti oversees the Research Department at Numeris and the Market Research Division of Nlogic. During his tenure, Canada’s current Television Audience Measurement and Radio Audience Measurement (RAM) panels of Portable People Meters were deployed nationally. He is currently working towards the integration of TV Audience Measurement and RAM data with other possible sources of audiences (e.g., Set-Top-Box/Return-Path data, on-demand digital data). Additionally, he sits at the Industry Advisory Council of Ryerson University’s Geography Department. He previously served at the Industry Advisory Council of the Research Post-Graduate Program at Humber College, at the Research Advisory Council of Canada’s Market Research and Intelligence Association (MRIA), and was a consultant to retail and service corporations, and policy advisor to government agencies.
Sanjay Jain the Group CTO of DEN Networks, India’s largest Cable TV operator, is responsible for leading Digital Cable TV, Broadband and IT services at DEN. Under his leadership DEN Networks is greatly focused on improving its customer experience by building new innovative platforms like Hybrid STBs (Linux and android), direct integration with TV, OTT applications on mobile, Tablet and PC to offer linear & non-linear services, interactive applications, Games etc. For last 30 years Sanjay Jain has been working in various technological fields like Cable TV, Broadband, IPTV, DTH and Mobile Network Operations. Prior to joining DEN networks, Sanjay Jain worked as CTO for over 6 years with Airtel for DTH, IPTV, Teleport, VSAT and for mobile network operations of four Telecom Circles.
Vynsley Fernandes is a senior executive with over two decades of experience in delivering and managing media projects. Vynsley provides consulting and definition-to-delivery services for the industry across Asia, the Middle East and Africa. Prior to CastleMedia, Vynsley has delivered and managed high profile assignments globally - for leading blue-chip media organisations including 21st Century Fox, STAR India, TATA SKY and the 9X Network. As Principal Consultant at TATA SKY, Vynsley was part of the core team responsible for rolling out the premier DTH service whilst at STAR News (now ABP News) - he was responsible for setting up and managing the operations of the news network in the capacity of Operations Director. He also spent a decade at STAR India managing key technology and operations portfolios. Vynsley is considered a thought leader in the media & entertainment technology space and represents the industry at various forums globally.
As a YouTube specialist at Google, Shubha works closely with Marketing leaders helping craft effective strategies to achieve brand and business goals by reaching millions of users on YouTube in India. Her inputs to Google Product teams help them take emerging market nuances into consideration while building both features as well as new ad experiences on YouTube. As a Sales and Marketing leader with experience across Telco, Mobile Ad Tech and eCommerce advertising, Shubha has built teams and grown businesses, grounds-up. She’s passionate about start-ups, especially tech start-ups, bullish on India’s potential to create new businesses and solve local problems at scale. She is constantly trying to make a connection between what businesses do and their potential to transform the way people connect, communicate, discover, experience and live. Shubha often finds herself wondering if she loves YouTube more than her 4.5-year old!
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